Webinar on-Demand

The Myths that Keep Millennials from Buying: Data-Driven Direction from Growing Your Share of America's Largest Homebuyer Market

Millennials have surpassed baby boomers as the nation's largest adult generation, yet they account for only a fraction of the average lender's pipeline. Lenders that are serious about pursuing America's single largest homeownership market need to watch this data-packed session with Kristin Messerli, VP of Financial Services at Experience.com and a leading expert on NextGen Homebuyers (a.k.a. millennials). Hear findings from the latest research and learn how to apply them in your business strategy.

Watch this on-demand webinar to learn:

  • Key insights into the mind of the millennial borrowers from the just-published 2021 NextGen Homebuyers Report
    • Prevalent homeownership myths that LOs need to be trained on
    • How millennials shop for and choose a lender
    • What millennials want from their lenders
  • What the data tells us about the importance of customer experience
  • How to put this data into action by evaluating performance based on more than just units and volume


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Featured Speakers

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Kristin Messerli

VP of Financial Services, Experience.com

Kristin Messerli is a leading strategist and keynote speaker on the NextGen homebuyer experience, and she is passionate about amplifying the voice of today's consumers. In 2013, Kristin started a marketing consultant firm, Cultural Outreach, with the mission to help financial institutions bridge the gap in connecting with today's consumers. Prior to selling her company to NAMMBA in 2020, Kristin consulted for over 50 financial institutions, including in retail and wholesale lending, banking, and servicing, for companies such as Wells Fargo, QuickenLoans, and TD Bank. She has also consulted on numerous fintech startups, including product design and development for a digital mortgage software, Ardley. Kristin has spoken at hundreds of conferences including the Mortgage Bankers Association, Digital Mortgage, and Harvard Business School. Kristin produced and co-authored the 2020 NextGen HomeBuyer Report, highlighting key insights from 1,500 nextgen homebuyers. She has directed and produced multiple events and videos featuring millennial homebuyer interviews for companies such as National MI, Mortgage Coach, and FinLocker. Kristin is a regular contributor for HousingWire and was previously the Managing Editor of Mortgage Women Magazine. She sits on MBA's Diversity and Inclusion Committee and holds her Master's degree in Public Administration from the University of Oklahoma.


Lori Brewer

Founder & CEO, LBA Ware

LBA Ware™ Founder and CEO Lori Brewer is an accomplished entrepreneur and technology leader who has manifested her forward-thinking visions into the development of numerous fintech enterprise applications including the premier incentive compensation platform CompenSafe™ and mortgage business intelligence software, LimeGear. As an officer in the U.S. Air Force, she designed an inaugural website for the C-130 Hercules, organizing and presenting crucial information for troops around the globe. As a civilian software developer, she was hired by a mortgage lender and found similar challenges: disorganized and disparate data, a clear need for improved processes and the opportunity to show high returns on technology investments. Now with over 25 years in mortgage banking experience, she is an indispensable technology leader in the industry and recipient of the prestigious Tech All-Star award by the Mortgage Bankers Association.